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APPLY TO CURATE A MUSIC SHOWCASE

Curate a Music Showcase at SXSW London and help to platform a new music movement. Take over an official stage at an iconic Shoreditch venue and present performances from multiple bands, DJs , artists and collectives from your music scene.

Apply to Showcase

2025 Application Deadlines

Entry Process Opens
28 October 2024
Submissions Close
13 January 2025 9am GMT

APPLY TO SHOWCASE

Be part of shaping the first-ever SXSW London Music Festival. We’re looking for music showcase submissions from music collectives and organisations based globally, all music genres and both signed and unsigned artists.

Multiple SXSW London showcase performances are guaranteed per invited guest curated showcase.
Showcase slots run an average of 40 minutes (some exceptions may apply).
SXSW does not cover artist travel or accommodation expenses.
Some showcases may not provide backline.
Click Here to Download Your Guidelines.

Apply to Showcase

From Austin to London: SXSW festival expands to Europe in a landmark cultural event

Musicians: Take the Stage at Our Festival

Showcase your talent on stage and reach new audiences.

Learn More

How to Apply?

SXSW London offers an incredible opportunity for musicians to showcase their talents in front of a global audience; whether you're an emerging artist or an established act, this is your chance to perform at one of the most prestigious music showcases in the world.

Craft a Strong Submission

You need a description of the music scene you want to spotlight and details for up to six artists. You can find all the details you need in our Entry Guide and check the FAQs below.

Submit your Application

Once you’re ready, you can submit your application via our Submission Selector portal.

Stay Tuned for Updates

Successful applicants will be notified in March 2025. Questions about your submission? Contact: [email protected]

Submit Your Music

FAQ

As part of the SXSW London Conference we’re hosting talks on music. It’s one of our 23 Conference Tracks. To find out how to speak, head to the Apply to Talk page for details.
SXSW London does not cover artist travel or accommodation expenses.
Some may not and the team will confirm if your application is successful.
The SXSW Music Festival programming staff review and evaluate the submissions according to originality, technical ability, songwriting skills, career trajectory and overall artistry. A jury of independent international music industry professionals, with a wide variety of genre specialisms, will also review and score submissions. All submissions are scored on the quality of the music, and readiness to showcase internationally. Every application is listened to and evaluated by multiple parties. As a large number of applications is expected, it won’t be possible to invite and accommodate every great act who applies.
Opportunities for artists won’t stop at showcasing. The SXSW London Music Festival and Conference offer panels, parties, mentoring sessions and massive networking opportunities throughout the week. As a Music Festival applicant, you can purchase a SXSW Music pass at the lowest rate, as well as access a host of benefits.
Unfortunately, due to the volume of applicants, we’re unable to offer individual feedback. However, general online feedback sessions are planned for Spring 2025