Sign up to receive news, updates and fresh ideas from the Festival and beyond.
Please email us at hello@sxswlondon.com or if you're on-site you can go to one of our information booths across our campus.
SXSW London is taking place across 25+ venues in Shoreditch. There are two core hubs: the Hoxton Hub based in and around Hoxton Square and the Truman Hub based in and around Truman Brewery and Spitafields. Check out our map page for more details.
Please note that SXSW London does not offer on-site luggage storage facilities. If you’re carrying bags or larger items, we recommend planning ahead. Fortunately, there are convenient luggage storage options nearby. Liverpool Street Station, just a short distance away, offers secure storage services that many visitors find useful.
Additionally, there are third-party apps and services such as Bounce, Stasher, Nannybag, and LuggageHero that help you find luggage storage locations throughout London. These platforms connect users with local businesses offering short-term bag storage.
Please note that SXSW London is not affiliated with and has no responsibility for any of these services, so we encourage you to check terms and conditions, reviews, policies, and opening hours before booking. SXSW London shall have no liability to you in relation to your use of any third-party luggage storage services.
The closest tube stations to Shoreditch are Liverpool Street Station (Central, Hammersmith & City, and Circle Lines), which is a 10-15 minute walk to Shoreditch, Old Street (Northern Line), or Shoreditch High Street Station (on the Overground).
Shoreditch High Street Station is on the London Overground line, offering easy access from stations like Whitechapel and Hoxton and the station is step-free.
Shoreditch is bike-friendly, with dedicated cycle lanes. Our official cycles partner Santander Cycles have docking stations all across the festival footprint, so it couldn’t be easier to get around. Make sure you grab your SXSW free hire code onsite!
Numerous bus routes serve Shoreditch, with stops at Shoreditch High Street and Old Street stations.
Hail a famous London Black Cab, available to book via the Gett app, or book a taxi ride via services like Uber or Bolt. Give the driver a specific venue within the festival to deliver you at.
There is limited parking as we’re in central London, we would advise against driving to the event. However, if you need to drive most parking options are paid, and on-street parking is controlled by local council permits or pay-and-display bays. There are also a few private car parks in the area, such as the NCP car park on Great Eastern Street, which offers short- and long-term parking.
Be aware that Shoreditch falls within the Congestion Charge Zone and Ultra Low Emission Zone (ULEZ), so additional charges may apply if you drive into the area during designated times or if your vehicle does not meet emissions standards. Blue Badge holders have different rules and regulations, please check the council website (link) for what is applicable.
We will aim to help you in whatever way we can. If you do have a complaint, then please head to our help desk at Shoreditch Studios.
You can collect your badge or wristband at the following locations and times. Attendees will receive either a badge or a wristband, based on their ticket type.
We expect badge collection to be particularly busy on the morning of Monday 2 June 2025. To avoid long queues or the risk of missing your first event, we strongly recommend collecting your badge on Sunday 1 June 2025, if possible.
Please note: Wristbands are available for collection only after 12:00 (noon) on Monday, 2 June. Final entry for collection is 30 minutes before closing time.
Sunday 1 June – Thursday 5 June
📍 Shoreditch Studios, 37 Bateman's Row, London EC2A 3HH
Friday 6 June – Saturday 7 June
📍 The Bike Shed Moto Co., 384 Old Street, London EC1V 9LT
To collect your badge or wristband, please bring:
Both items are required for collection. We are unable to issue badges or wristbands without verifying your identity.
Once a pass has been assigned, attendees can access their PDF QR code in several ways. They can download the “Assign Pass QR Code” PDF directly from their accounts by clicking the download button next to their assigned pass. A notification banner at the top of the page will also alert them that their pass is ready for download.
This PDF is helpful to ensure you are ready to print your pass. However, it does not serve as your official pass. You must collect a physical printed pass issued by SXSW London for entry.
We accept the following forms of valid photo ID:
Minors under the age of 18 must be accompanied by an adult.
No. Since we require a valid photo ID for verification, only the registered ticket holder can collect their own badge or wristband.
We can reprint your badge at the dedicated badge collection location, but only with a valid photo ID. Please note that your original badge will be cancelled to prevent misuse.
No, SXSW London uses physical badges and wristbands for entry to all sessions and events. Be sure to allow enough time to collect your badge or wristband before the first session you plan to attend.
Yes! Along with your badge, each attendee will receive a lanyard and a small gift. Please note: Wristband holders will not receive a lanyard.
Yes, you can collect your badge or wristband on the day of your event, but we strongly recommend early pickup to avoid long queues—especially on peak days.
No, we are unable to process upgrades at any badge collection location. If you’d like to upgrade your pass or wristband, please do so in advance by contacting our support team (hello@sxswlondon.com ) before arriving on-site.
You can download the app from both the Apple App Store and Google Play Store by searching for “SXSW London”.
No login or account is required to explore the app and access general information. However, to access premium features—such as networking, scanning, and your digital pass—you will need to log in using the email address linked to your ticket purchase.
If a person purchased their badge using Google or Microsoft sign-in on the shop and used that same email to assign the pass to themselves, then they would log into the app using the same Google/Microsoft account.
Please log in using the same email (includes Google or Apple login options) you used to assign your pass. Your app access is linked to this email. Note: Apple Login requires Apple ID with email sharing enabled. Do not use the “Hide My Email” option.
The app uses a one-time password system sent to the user’s email.
You can view event schedules, session details, venue information, artists, partners, and exhibitor profiles without logging in.
Premium features include:
To use these features, log in with your email address.
You can toggle your discoverability on or off in the Privacy Settings under the Menu. When set to off, your profile will not be visible in the attendee directory.
The attendee directory is available only to pass holders, whether they are set as discoverable or not.
Yes! Logged-in users can scan QR codes on delegate badges to view attendee profiles instantly.
You can update your profile, interests, and privacy preferences in the Menu section, accessible from the bottom navigation bar of the app.
The app will suggest sessions based on your interests and goals selected during onboarding. These recommendations are available to all users.
Each session includes a Google and Apple Maps feature to help you find your way. While there is no interactive venue map, you'll be able to see session locations and travel guidance.
No. There are no in-app purchases or subscriptions. However, you may see links within the app directing you to the SXSW London website to purchase passes.
After attending a session, you’ll be prompted in the app to submit your feedback. We appreciate your input to help us improve future events.
Use the Report feature in the menu to flag any bugs or abuse. Our team will review all reports promptly.
You’ll receive push notifications in the app for major updates or new features as they’re released.
All key event updates and announcements will be shared via in-app notifications.
If you experience technical issues, please visit the Information Desk at the venue or contact us at hello@sxswlondon.com.
Passes are available to purchase through the official SXSW London website. Music wristbands are available via DICE. There is the possibility to purchase single screening tickets for Curzon, Rich Mix and Barbican through the venue box office Always ensure you are purchasing from an official channel — please double-check before buying from any third-party provider, as we cannot guarantee the validity of tickets purchased elsewhere.
If tickets are still available, they will continue to be sold online throughout the event period.
However, there will be no ticket sales available on-site at the venues — tickets must be purchased in advance online.
Yes, you can purchase multiple tickets in one transaction. However, each attendee will need to register individually to receive their unique QR code for badge or wristband collection.
After purchase, be sure to assign each ticket to an individual in your group so they have time to complete their registration.
If you are purchasing group tickets for 10 or more people, please contact the SXSW London team directly through the contact form on the bottom of the page.
SXSW London offers several ticket types, each tailored to specific interests and access levels. Here’s a breakdown:
Platinum Pass
Access:
Conference Pass
Access:
Screen Pass
Access:
Music Pass Access: • Music Festival Access to Phenomenal Showcases, Performances and Events • Music Mentoring Sessions and Workshops • All Music-Focused Conference Talks • Music Festival Party Priority Access • SXSW London Pitch Events (Secondary Access)
3-Day Festival Pass
Access:
Music Wristband
Access:
Single Screening Tickets
Access:
Note:
For more details and to purchase passes, visit the official SXSW London passes page.
Yes, Pass Tickets are transferable — but Music Wristbands are not.
To transfer your Pass, simply log in to your account, locate your order, and use the Transfer option to send it to someone else.
Once a badge has been issued, it cannot be transferred or reissued.
Please note: the new ticket holder must present valid photo ID at the badge or wristband collection point.
After purchasing your ticket, you’ll receive a confirmation email with a unique link code. Log in to your SXSW London ID account and enter this code to link your ticket to your profile.
This step is essential for personalising your schedule and networking with other attendees and only needed for Passes and wristbands not single event tickets. For single event tickets please just follow the instruction given to you in the email.
Yes, the SXSW London mobile app is available for iOS and Android devices.
It allows you to build your schedule, receive event updates, and connect with other attendees.
Ensure your ticket is linked to your profile to access all app features.
First, check your spam or junk folder. If you still can’t find it, contact the SXSW London support team via hello@sxswlondon.com for assistance.
Music wristbands can be purchased through DICE.
Please note that wristbands are non-transferable and must be collected in person with a valid photo ID.
Ensure you purchase from official channels.
Badges (Platinum, Conference, Screen, Music, 3-Day Festival):
Wristbands (Music):
Single Screening Tickets (Box office sales at Curzon Hoxton, Rich Mix, Barbican):
No, SXSW London will not be using the SXXpress Pass system. All entry to venues and events will operate on a first-come, first-served basis according to your ticket type and its access level (primary or secondary).
Yes. Attendees must be 16 years or older to attend SXSW London. Some venues and events may have stricter age policies:
If you’re a professional photographer or videographer, please refer to our Media Accreditation Policy page for full guidelines. For everyone else, personal digital cameras (excluding SLR/DSLRs) are permitted at SXSW London events for personal, non-commercial use (that means not sponsored or monetised), subject to the following:
Please note: Professional camera equipment will not be allowed into events without prior approval from the SXSW London PR team.
Applicants may be early-stage startups that are affiliated with the specified universities and meet our basic eligibility criteria.
When we say university affiliated, we mean current students, faculty or alumni. The startups can be official university spinouts but are not required to be. In fact, we encourage non-official spinouts to apply.
The core universities that will hope to represent include but are not limited to Cambridge University, Oxford University, Imperial University, UCL, Queen Mary’s, University of Manchester, Edinburgh University, Stockholm School of Economics, ETH Zurich, TUM Munich, IE University, Queen Mary’s University of London, TU Delft, L’ecole Polytechnique, Indian Institute of Management Ahmedabad. Please note, we are not limiting it to just these universities.
A non-refundable GBP£25 entry fee per submission from all applicants who would like to be considered for participation in the SXSW London Startup Competition is required.
There should be one startup per application. If you have two startups you’d like to enter, then you can submit two startups.
It is optional to include a video or demo video in your entry that could further illuminate your submission for the selection team. We would advise including a 3-minute video recording of your pitch alongside your most recent pitch deck, which is a requirement.
If successful, applicants will receive an email confirming they have been selected to participate in SXSW London Startup competition, with the date and time slot of their Pitch Round. Successful applicants must also ensure their nominated Pitcher is available in person to pitch for both the Pitch Round (Wednesday 4th June 2025) and for the Grand Final (Thursday 5th June 2025). All finalists for the Grand Final will be announced at the end of the Pitch Rounds on Wednesday 5th June.
We will ask for the following documents to be supplied as part of due diligence process.
If you are not able to supply all the above documentation, you can still take part in the semi-finals, but it may impact your due diligence score, which will impact SXSW London ability to give you funding. We will share more details on what is required out of the above documents. We will need the following documentation to be supplied by Thursday 15th May 2025.
We value every potential participant no matter where you are along your journey. If you aren’t selected, we encourage you to attend SXSW London 2025 and/or apply again next year. All entrants will receive a special coupon to register for an industry badge to attend SXSW London 2025 at the early bird rate. Unsuccessful applicants may also be interested in showcasing their startup in Startup Village which is part of SXSW London Expo. Please contact partnerships@sxswlondon.com
First Prize:
Second Prize:
Each applicant can only have one (1) Pitcher presenting to the judges, unless there are extenuating circumstances. Please advise the SXSW London Startup Competition team of your requirements if you require more than one person on stage.
Unfortunately, no refunds are available for submitted submissions. If you register to attend before being notified by SXSW London of your status as a semi-finalist at SXSW London Startup Competition, you will not be eligible for a refund of that ticket, however you can transfer to another person if your submission is subsequently successful. Please contact startups@sxswlondon.com further information.
As part of the SXSW London Conference we’re hosting talks on music. It’s one of our 23 Conference Tracks. To find out how to speak, head to the Apply to Talk page on our website.
SXSW London does not cover artist travel or accommodation expenses.
Submission are free until November 21st after which an admin fee of £15 will be charged. If this creates a barrier to entry for you, please contact us here
Yes, SXSW London: Official SXSW Showcasing Artists are welcome to perform at other UK or international showcase festivals and events. However, we ask that you do not play any other London shows or unofficial SXSW London showcases the week of the festival without written agreement from the SXSW London Music team. If another show is already booked or an opportunity comes, we ask you to contact us to discuss it.
The SXSW Music Festival programming staff review and evaluate the acts according to originality, technical ability, songwriting skills, career trajectory and overall artistry. A jury of independent international music industry professionals, with a wide variety of genre specialisms, will also review and score submissions. All submissions are scored on the quality of the music, and readiness to showcase internationally. Every application is listened to and evaluated by multiple parties. As a large number of applications is expected, it won’t be possible to invite and accommodate every great act who applies.
Opportunities for artists won’t stop at showcasing. The SXSW London Music Festival and Conference offer panels, parties, mentoring sessions and massive networking opportunities throughout the week.
Unfortunately, due to the volume of applicants, we’re unable to offer individual feedback. However, general online feedback sessions are planned for Spring 2025.
Applicants must be 16+, however they may be required to attend with someone over the age of 18, dependant on venue restrictions and licensing.
Yes. The showcase curator will receive £150 plus 1 x SXSW London Music Badge.
Yes, SXSW London will pay bands will receive £350 (for a group of 3 or more performers) or £150 (for solo/duo). They will also receive 1 x SXSW London Music Badge per artist/group, along with individual artist passes.
Some may not and the team will confirm if your application is successful.
As part of the SXSW London Conference we’re hosting talks on music. It’s one of our 23 Conference Tracks. To find out how to speak, head to the Apply to Talk section on our website.
SXSW London does not cover artist travel or accommodation expenses.
Submission are free until November 21st, after which an admin fee of £15 will be charged. If this creates a barrier to your application, please email us here.
Yes, SXSW London: Official SXSW Showcasing Artists are welcome to perform at other UK or international showcase festivals and events. However, we ask that they do not play any other London shows or unofficial SXSW London showcases the week of the festival without written agreement from the SXSW London Music team. If another show is booked already or opportunity comes, we ask you to contact us to discuss it.”
The SXSW Music Festival programming staff review and evaluate the submissions according to originality, technical ability, songwriting skills, career trajectory and overall artistry. A jury of independent international music industry professionals, with a wide variety of genre specialisms, will also review and score submissions. All submissions are scored on the quality of the music, and readiness to showcase internationally. Every application is listened to and evaluated by multiple parties. As a large number of applications is expected, it won’t be possible to invite and accommodate every great act who applies.
Opportunities for artists, creatives and professionals won’t stop at showcasing. The SXSW London Music Festival and Conference offer panels, parties, mentoring sessions and massive networking opportunities throughout the week.
Unfortunately, due to the volume of applicants, we’re unable to offer individual feedback. However, general online feedback sessions are planned for Spring 2025.
Applicants must be 16+, however they may be required to attend with someone over the age of 18, dependant on venue restrictions and licensing.
There is no limit to the number of submissions you can make.
If you need to edit your proposal, please email here.
If you are not organising the session yourself, you should enter the name of the person who will be responsible for the session in the Primary Contact section. This person will oversee every aspect of the proposed session if it is selected.
SXSW London aims to achieve a diverse mix of ideas and backgrounds. Each speaker can participate in a maximum of two sessions. If your proposal is accepted, you may be asked to substitute some of your speakers.
You can, however, sales pitches will very rarely be successful. We are of course interested in hearing about the latest innovations. If you are interested in showcasing your product or service, please contact here.
No. We ask for extra information to help us properly evaluate all submissions. However, only a select amount of information about your idea will appear in the public interface. This excludes any contact or personal information.
The session organiser is considered the primary contact for the session. You are the person ultimately responsible for making the proposal come to fruition. All SXSW London communications will go through the Primary Contact, and you are responsible for communicating this information to your speakers (if applicable). The Primary Contact can also be a speaker on the session.
Yes, all the accepted speakers will receive complimentary passes.
Any member of the public who registers can vote.
Yes you can, you are very welcome to promote your session proposal to your network, however note that a large number of votes doesn’t guarantee acceptance.
Applicants must be 16+, however they may be required to attend with someone over the age of 18, dependant on venue restrictions and licensing.
As part of the SXSW London Conference we’re hosting talks on Film & TV. It’s one of our 23 Conference Tracks. To find out how to speak, head to the Apply to Talk section on our website for details.
You can enter as many films as you like, each entry requires a separate submission form, fee and separate upload.
Yes, projects must have been completed after 1 December 2023, and should not have been publicly screened, broadcast, or distributed in London prior to the Festival 2025.
We welcome films from across the world. If the original language of any dialogue or text featured in the film is not English, the preview and screening copy must be subtitled in English, unless this is at variance with the filmmaker’s intention.
We accept rough cuts, or work-in-progress submissions. If submitting a WIP, please detail what elements of your submission are incomplete and when the project is expected to be completed. The SXSW London Programming Team will only be able to watch one version of your project.
Yes. There are no restrictions on the premiere status of the music video. It may have premiered online prior to the festival.
Projects must be the official music video for the song by that artist. The artist and / or label must have approved its creation.
All submitted films will be notified of selection in advance of the festival via email.
Unfortunately due to the volume of submissions we receive, we’re unable to provide individual feedback on submissions.
Yes, you will. If you sign up as a Gold Member on Film Freeway you will receive a discount.
For Short Film submission:
For Music Video submission: