About SXSW London | Empowering Creatives in Tech & Culture

SXSW: South by Southwest

( Foundation )

A cultural catalyst and creative collision, SXSW London is where film, music and technology converge to shape what’s next. Set across Shoreditch’s independent clubs, cinemas and venues, it’s a multi-day experience designed for people who thrive at the intersection of industries.

Launched in June 2025 with 20,501 attendees, the inaugural edition of SXSW London brought global visionaries together across 34 venues for six days of connection and discovery. From agentic AI to biotech breakthroughs, space tech to storytelling, the programme stretched across 500+ sessions, 100+ screenings and 600 live performances.

On stage, headliners like TEMS, Sasha Keable, Mabel and Nao shared the bill with bold new voices from every continent. Premieres included STANS (Eminem’s music doc), The Institute (Micky Flanagan’s TV horror debut), and Amazon’s Deep Cover with Orlando Bloom. But the magic happened between the lines — at music industry dinners, post-screening meetups, and gallery rooftop sessions where ideas turned into action.

(Evolution)

SXSW London: South by Southwest London

SXSW London is a platform for the convergence of technology and the creative industries, building a global community who convene to gain unique insights and discover future trends. We deliver industry leaders a competitive advantage through our distinctive blend of programming across our tracks of conference, music, screen and arts.

Embedded in the innovative East London neighbourhood of Shoreditch, SXSW London is more than a festival, it is a mindset. Curious, collaborative and future-facing - the campus inspires creativity and whether you come to discover new ideas, make global connections, or find your next creative collaborator, this is where you can be yourself and where your next chapter begins.

“From helping to shape the future of tech and AI, to providing a platform for major new artists, SXSW London is a significant opportunity to generate new ideas, promote our capital and help inspire the next generation.” — Sadiq Khan, Mayor of London

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WHAT BEGAN IN SHOREDITCH CONTINUES IN 2026. SXSW LONDON IS BACK.

SXSW: South by Southwest

A cultural catalyst and creative collision, SXSW London is where film, music and technology converge to shape what’s next. Set across Shoreditch’s independent clubs, cinemas and venues, it’s a multi-day experience designed for people who thrive at the intersection of industries.

SXSW London: South by Southwest London

“From helping to shape the future of tech and AI, to providing a platform for major new artists, SXSW London is a significant opportunity to generate new ideas, promote our capital and help inspire the next generation.” — Sadiq Khan, Mayor of London