The global platform where ideas ignite, industries converge and the future takes shape. Set against the creative backdrop of Shoreditch, it’s a festival where innovation meets imagination, blending business, tech, music and culture in one place.

More than a festival of ideas, SXSW London is a catalyst for bold thinking and real-world impact. It’s where open debate fuels discovery, where unexpected conversations spark collaboration, and where frontier ideas become the next big breakthroughs.

For the innovators, the free-thinkers, and the independent-minded, this is your space to uncover breakthrough concepts, radical ideas, and emerging talent.

Join SXSW London 2026. Shape the Future.

Launched in June 2025 with 25,327 attendees, the inaugural edition of SXSW London brought global visionaries together across 34 venues for six days of connection and discovery. From agentic AI to biotech breakthroughs, space tech to storytelling, the programme stretched across 500+ sessions, 110+ screenings and 500+ artists.

On stage, headliners like TEMS, Sasha Keable, Mabel and Nao shared the bill with bold new voices from every continent. Premieres included STANS (Eminem’s music doc), The Institute (Micky Flanagan’s TV horror debut), and Amazon’s Deep Cover with Orlando Bloom. But the magic happened between the lines — at music industry dinners, post-screening meetups, and gallery rooftop sessions where ideas turned into action.