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SXSW is heading to Europe in 2025

SXSW London
SXSW: South by Southwest
An iconic cultural movement, SXSW has made history since its 1987 launch in Austin, Texas. A roll call of legendary firsts at the Festival have propelled global cultural icons into the stratosphere and helped new voices rise above the noise. Celebrating the convergence of tech, film, music, education, and culture, South by Southwest is a launchpad for game-changing innovation and ideas.
An iconic cultural movement, SXSW has made history since its 1987 launch in Austin, Texas. A roll call of legendary firsts at the Festival have propelled global cultural icons into the stratosphere and helped new voices rise above the noise. Celebrating the convergence of tech, film, music, education, and culture, South by Southwest is a launchpad for game-changing innovation and ideas.
SXSW is where Billie Eilish first performed, James Blunt and John Mayer got discovered, and Stormzy launched his US tour, not forgetting standout performances from artists like Amy Winehouse, Dua Lipa and Skepta. Twitter (now X) and Airbnb skyrocketed after the platforms launched at the festival, and rallying keynotes from Barack Obama, Bill Gates and Elon Musk inspired crowds.
SXSW is where Billie Eilish first performed, James Blunt and John Mayer got discovered, and Stormzy launched his US tour, not forgetting standout performances from artists like Amy Winehouse, Dua Lipa and Skepta. Twitter (now X) and Airbnb skyrocketed after the platforms launched at the festival, and rallying keynotes from Barack Obama, Bill Gates and Elon Musk inspired crowds.
It’s where Oscar-winners and breakout indie sensations found fame, chart-topping films like Bridesmaids and Knocked Up debuted, and visionary directors, Greta Gerwig and Christopher Nolan made their mark. This is the backdrop for the first-ever SXSW London, where the next wave of iconic moments will make history.
It’s where Oscar-winners and breakout indie sensations found fame, chart-topping films like Bridesmaids and Knocked Up debuted, and visionary directors, Greta Gerwig and Christopher Nolan made their mark. This is the backdrop for the first-ever SXSW London, where the next wave of iconic moments will make history.
(Evolution)
SXSW London:
South by Southwest London

London is the chosen host city for Europe’s SXSW Festival, the ultimate platform for innovation, discovery and creative convergence. East London is Europe’s hub of creativity and technology, and an epicentre of innovation across artforms and industries, from technology to advertising, finance to fashion. A hotbed for culture, the city also plays a vital role in the visual arts with international reach.

A gateway to the world, London connects continents, from Europe and Africa to Asia with an energy attracting phenomenal international talent who cross paths with influential names. SXSW London is a truly global meeting place, welcoming our European neighbours and global partners as one connected community to foster expression and spark ideas to shape the future and make history.

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Our Team
Ella Byrne
Leadership
Ella Byrne
Chief Financial Officer
Commercial Director
Leadership
Elliot Willis
Commercial Director
Marketing Director
Leadership
Clare Morris
Marketing Director
Will Hutchinson
Leadership
Will Hutchinson
Business Affairs Director
Katy Arnander
Leadership
Katy Arnander
Director of Programing
Randel Bryant
Leadership
Randel Bryant
Managing Director of Europe
Sydney Hornsby
Leadership
Sydney Hornsby
Head of Information Technology
Head of Conference
Programming
Kat Sherling
Head of Conference
Anna Bogutskaya
Programming
Anna Bogutskaya
Head of Screen
Adem Holness
Programming
Adem Holness
Head of Music
James Stirling
Programming
James Stirling
Music Consultant
Natasha Haddad
Programming
Natasha Haddad
Associate Director of Programming
Sam O'Shaughnessy
Commercial
Sam O'Shaughnessy
Head of Brand Partnerships
Laura Uccelo
Projects & Partnerships
Laura Uccelo
Head of Partnerships & Public Affairs
Anouska d'Abo
Projects & Partnerships
Anouska d'Abo
Head of Strategic Projects
Alex Crimmens
Commercial
Alex Crimmens
Partnerships Consultant
Brandel Bimbemba
Commercial
Brandel Bimbemba
Brand Partnerships Manager
Elle Bowen
Commercial
Elle Bowen
Brand Partnerships Manager
Chiara Romualdi
Marketing
Chiara Romualdi
Digital Content Manager
Matthew Wells
Marketing
Matthew Wells
Senior CRM Manager
Leila Donegan
Ops
Leila Donegan
Executive Assistant & Office Manager

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