Shape The Future

SXSW London is the European chapter of South by Southwest, the global festival where business and creative communities converge. Born in Austin, Texas in 1987, SXSW grew from a local music festival into one of the world's most influential gatherings at the intersection of culture, technology and creativity - and SXSW London now brings that same spirit of discovery, collaboration and unexpected connections to Europe. Grounded in practical optimism, the festival provides an inclusive platform to navigate growing global uncertainty, convening the sharpest minds across politics, science and the arts in provocative debate and positive storytelling to reframe the world's most pressing challenges into the breakthrough opportunities of tomorrow.

Set against the vibrant cultural backdrop of Shoreditch, SXSW London comes alive across 20+ grassroots venues - from the Truman Brewery to Shoreditch Town Hall - as a dynamic conference, music showcase festival, and screen festival woven seamlessly through the heart of the city.

Guided by the belief that the future is already here, we make a space for leaders and creators together, to translate the complex into the inspired. We value the evolution over the origin, it is never just the first idea that changes the world, but the ones that come next.