Thousands of industry professionals, musicians, film makers, producers, investors and startups descended on Shoreditch for the inaugural SXSW London. Our ambition was to provide a place where technology, music, screen and creativity could converge. The sponanteous connections across different disciplines allowed for beautiful collisions to take place.
Our inaugural SXSW London Trend Report takes a deep dive into the 8 standout ideas and future-facing themes from our first event in June 2025. These ideas include:
In June 2025, 20,503 delegates came together to discover what’s next. For partners like Canva, Polestar, Ray-Ban, Sadu House, Converse and Sky Glass, the festival offered more than visibility — it delivered meaningful interaction.
From branded music stages and connection lounges to bespoke brand houses and collaboration labs, each activation became a space for discovery and disruption. With high dwell time, deep engagement and strong organic reach, partners saw real ROI through experiences that genuinely resonated.