1. Make SXSW History

South By Southwest® has been a history-making, boundary-breaking festival since its 1987 launch in Austin, Texas. It’s where music legends found fame and tech brands were born. Now, London is the backdrop for this epic cultural movement to evolve!

2. Career-Changing Connections and Networking

SXSW London is set to be the biggest cross-industry networking event in Europe. Attendees will cross paths with an epic intersection of global creative, tech, and business talent. Parties, meet-ups, and networking events will optimise connection-building across the five-days.

3. Get a Front-Row Seat to Future-Gazing Trends

Take your front-row seat and explore future-focused trends from the brightest minds on the planet. Topics will span AI and XR, sustainability, society, art, fashion, startups, advertising and much more.

4. Explore Trailblazing Film at the Screen Festival

Catch exclusive previews of hotly-anticipated films, music videos and XR experiences, and discover the boldest new voices in cinema and screen.

5. Listen to Fresh New Artists at the Music Festival

Come and listen to the freshest artists at the cutting-edge of culture and discover the new music movements bubbling up around the globe.

6. Europe’s No.1 Convergence of Conference, Music and Screen

Be part of Europe’s ultimate curation of conference, music and screen on a massive scale. Across East London’s spirited Shoreditch district, legendary venues and spaces are coming alive to host keynote talks, showcases, screenings, parties, meet-ups and more, and no venue is over a 20-minute walk away. First SXSW London venues announced are: Truman Brewery, Shoreditch Town Hall, Shoreditch Electric, RichMix, Curzon Hoxton, Village Underground, 93 Feet East, Ninety One Living Room, XOYO LONDON, Strongroom Bar, The Old Blue Last, Old Street Records, Queen of Hoxton, The Book Club, Colours Hoxton, The Macbeth, Hoxton Hall, Shoreditch Church, Bishopsgate Institute, The Tab Centre.

7. Creativity-Sparking Visual Interactions

Experience immersive visual interactions and exhibitions to spark your creativity. Visionary artists and designers are bringing ideas from the frontline of fashion and art into our public spaces. Get set to be awe-inspired!

8. Supercharge future-thinking

Dive into the latest VR, AI, gaming and emerging tech innovations across a supercharged programme of talks and exhibits at the SXSW London Conference.

9. Explore East London

East London is Europe’s hub of creativity and technology, and an epicentre of innovation across artforms and industries, from technology to advertising, finance to fashion.

10. London’s Connected Global Community

London is a global gateway, connecting Europe, Africa, Asia, and beyond. International airports serve nearly every corner of the globe with direct flights and the Eurotunnel connects our European neighbours, Paris, directly to the centre of the city at Kings X St Pancras. UK cities such as Birmingham, Manchester and Edinburgh are just hours away by train.