AUDIENCE ENGAGEMENT

Get Your 2027 Applications In!

Submit your work and join the movement in 2027.

SXSW London
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Apply To Play Coming Soon

Apply To Talk

Join us in front of our audience of thought leaders and senior professionals in tech, business and the creative industries who are drawn to the idea of unexpected discovery.

Pick one of our 14 tracks and one of the session formats outlined below. Then put together a concise, clear and creative submission to help us understand your proposal.

Bjorn 2025 - Apply To Play

Apply To Play

This is your chance to break through, get seen by the global music industry, and put your sound in front of fans, media, and brands from around the world. Showcase your music, make career-changing connections, and be part of the next wave of international talent.

Coming Soon

Mabel - 2025

Apply To Curate

We’re inviting promoters, DIY disruptors, labels, and grassroots collectives to present the future of music from your perspective. Co-curators shape showcases that spotlight the most exciting new artists, amplify their scenes, and connect with worldwide industry. This is your chance to put your community on the global stage. We welcome submissions from anywhere in the world featuring artists of every genre and background, whether emerging or established, independent or signed.

Coming Soon

The K's - 2025

Apply to Screen

We welcome work that entertains, provokes and inspires, showcasing new perspectives and original storytelling from around the world. Whether you are an emerging director or an established creator, this is your chance to share your vision with a new audience.

Tom Hiddelston

Conference Session Formats

Fireside Chat

A candid conversation between two speakers exploring a key industry topic.

Music Categories

Music Artist

Individual music acts including solo artists, groups and DJs.

Screen Categories

Feature Films

Feature films must be a UK premiere, at least 45 minutes in length, and completed no earlier than 2025 with a final cut ready by March 2026. They cannot have had their World Premiere before July 2025.

Hear it First

Programme announcements, new artists and films, pass releases and ways to take part.

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