Apply to Play at SXSW London 2025

Submissions Open Now

How to Apply?

SXSW London offers an incredible opportunity for musicians to showcase their talents in front of a global audience; whether you're an emerging artist or an established act, this is your chance to perform at one of the most prestigious music showcases in the world.

Craft a Strong Submission

You need a description of the music scene you want to spotlight and details for up to six artists. You can find all the details you need in our Entry Guide and check the FAQs below.

Submit your Application

Once you’re ready, you can submit your application via our Submission Selector portal.

Stay Tuned for Updates

Successful applicants will be notified in March 2025. Questions about your submission? Contact: [email protected]

Submit Your Music

FAQ

As part of the SXSW London Conference we’re hosting talks on music. It’s one of our 23 Conference Tracks. To find out how to speak, head to the Apply to Talk page for details.
SXSW London does not cover artist travel or accommodation expenses.
Yes. Bands will receive £350 (for a group of 3 or more performers) or £150 (for duo/solo). You will also receive 1x SXSW London Music Badge per application, and individual artist passes.
The SXSW Music Festival programming staff review and evaluate the submissions according to originality, technical ability, songwriting skills, career trajectory and overall artistry. A jury of independent international music industry professionals, with a wide variety of genre specialisms, will also review and score submissions. All submissions are scored on the quality of the music, and readiness to showcase internationally. Every application is listened to and evaluated by multiple parties. As a large number of applications is expected, it won’t be possible to invite and accommodate every great act who applies.
Opportunities for artists won’t stop at showcasing. The SXSW London Music Festival and Conference offer panels, parties, mentoring sessions and massive networking opportunities throughout the week. As a Music Festival applicant, you can purchase a SXSW Music pass at the lowest rate, as well as access a host of benefits.
Submissions are free until November 18th after which an admin fee of £15 will be charged. If this creates a barrier to entry for you, please email us at [email protected].

Get The Lowdown

We’re accepting submissions from all music genres, musicians from around the world and both signed and unsigned artists. One official SXSW London showcase performance is guaranteed per invited act, running for 40 minutes on average. Exceptions may apply. Full details can be found in our submission guidelines and check the FAQs below.

Want to know more? Contact the team: [email protected]

Apply Now

Apply To Play Submission Guidelines

Fill out the form below and download the guidelines to Apply To Play

2025 Application Deadlines

Apply to Curate a Showcase