The music at SXSW London 2025 delivered a truly unique experience. Across venues like Shoreditch Town Hall, 93 Feet East, Juju’s and Hoxton Hall, we welcomed a powerful lineup of artists pushing sound forward — from headliners like TEMS, Mabel, Sasha Keable, NAO and Alice Glass, to UK legends like Bashy and bold new voices curated by BBC Introducing, TRENCH, The BRIT School and Becca D’s Deadly.
We partnered with Abbey Road Studios to create Studio 4 — their first-ever studio outside NW8 — built for live sessions and spontaneous magic in the heart of Hoxton Square and Rolling Stone took over the festival’s sonic storytelling with exclusive artist moments.
We’re inviting promoters, DIY disruptors, labels, and grassroots collectives to present the future of music from your perspective. Co-curators shape showcases that spotlight the most exciting new artists, amplify their scenes, and connect with worldwide industry. This is your chance to put your community on the global stage. We welcome submissions from anywhere in the world featuring artists of every genre and background, whether emerging or established, independent or signed.
This is your chance to break through, get seen by the global music industry, and put your sound in front of fans, media, and brands from around the world. Showcase your music, make career-changing connections, and be part of the next wave of international talent.
