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MUSIC FESTIVAL WRISTBANDS OUT NOW!

Get secondary access to special Guests and 500+ music gigs at SXSW London Music Festival. Get your wristband before they run out. Limited availability.

*Music Wristbands do not include access to Billboard THE STAGE or Tems. Wristbands do not provide access to conference or screen.

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SPECIAL GUESTS

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TEMS at SXSW London

Tems, the Grammy Award-winning Nigerian singer, songwriter, and record producer, just won the African Music Performance Grammy for hit Love Me JeJe. First rising to fame after featuring on Wizkid's global anthem Essence, Tems then earned a Grammy for her collaboration on Wait for U with Future and Drake, and has co-written tracks with icons Beyoncé and Rihanna.

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Tems

MABEL PERFORMS AT SXSW LONDON

Mabel is one of the UK’s brightest popstars famous for hits like ‘Don’t Call Me Up’, ‘My Lover’ and ‘Fine Line’. She is also winner of Best Female Solo at the BRITs. Mabel has now surpassed over 4.5 billion streams, and 8 million singles sold worldwide. She has also graced the cover of numerous publications including British GQ, Glamour, ES Mag and more.

Music Artists

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INTRODUCING 2025’S MUSIC FESTIVAL THEMES

Diasporic Electronica

Experience fresh sounds and meet new faces from global movements and international cultures pulsing across dancefloors worldwide.

Independent Spirit

DIY platforms, collectives and labels, paving their own way, invite you to experience new music their way.

Future Sounds

Get the inside scoop on new music. Established tastemakers and household names invite you to experience the next big sonic sounds they’re tipping to explode in 2026.

WORLD-FIRST ABBEY ROAD PARTNERSHIP

In a world first, the legendary Abbey Road Studios is bringing Abbey Road: Studio Four to SXSW London—a new concept featuring live music, inspiring conversations, and immersive experiences. Reflecting its core themes of musical creativity, innovation, and learning, this unique collaboration highlights Abbey Road’s enduring cultural relevance and pioneering spirit for festival delegates.

Co-curators of SXSW London 2025

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Music Amplification

SXSW London is more than a stage—it’s a launchpad. This is where local artists meet global audiences, where fresh talent finds its moment, and where collaborations spark across borders.

From electrifying performances to game-changing industry connections, discover how SXSW London is amplifying music exporting and helping artists break barriers worldwide.

Inside this free guide, you’ll uncover how SXSW London helps artists break into new markets and why music exporting is the key to reaching global audiences. Gain insider strategies for making the right industry connections and learn from real artists who turned SXSW into a launchpad for their international careers.

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