Find Your Next Favourite Artist
New artists on stages across Shoreditch, before they break through.
What Is the SXSW London Music Festival? Part festival, part discovery engine.
By day, sessions on where music is going: the business, the technology and the culture. By night, showcases in venues across east London.
It shares a campus with film, technology and business. A manager can meet an investor. An artist can meet a director.
SXSW Finds Artists Early
Billie Eilish
played SXSW before her debut album
Amy Winehouse
played on her way to breaking America
Sofia Monroy
Latin Grammy Awards winner
Why Attend?
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Discover Future Talent
See artists before they headline.
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Meet the Industry
Connect with abels, promoters, agents, managers and media in the same rooms.
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Build Your Network
Make connections that move your music career forward
2026 Special Guests
DJ AG
DJ
Pete Tong - Monday (Festival & Platinum Pass Only)
Sega Bodega - Tuesday
Rachel Chinouriri - Wednesday
Circa Waves - Wednesday
Future Utopia - Wednesday
ODUMODUBLVCK Thursday
Infinity Song - Wednesday
Tiwa Savage - Thursday
Amaria BB - Thursday
shame - Friday
2026 Co-Curators
Clash Magazine
Mahogany
BBC Introducing
The BRIT School
British Music Embassy (BME)
2026 Jury
Aaron Fairweather
Culture Artist Marketing Specialist
Red Bull UK
Alison Howe
Executive Producer
BBC Studios Music Productions
Tomoko Moore
Global Business Development Director
Billboard Japan
Rob Harrison
Senior A&R/Founder
Island EMI/Listen Generously
Meenal Odedra
Distribution and Streaming
Trenton Tomlinson
Label Operations Manager
Universal Music Group
Photo Collection
Hear it First
Programme announcements, new artists and films, pass releases and ways to take part.
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