Austin - Live Music Capital of the World® Music Showcase

City of Austin Arts, Culture, Music and Entertainment's "Austin Music Trade Alliance" is once again supporting Austin bands to travel to the United Kingdom to be part of SXSW London and tour the region. This formal partnership with SXSW is dedicated to promoting Austin’s music industry globally, while building lasting industry relationships and networks between Austin and network cities for ongoing touring, recording, publishing, and licensing collaboration.