Sammy Andrews is an award-winning music industry leader and founder and CEO of Deviate Digital, a digital advisory agency for the global entertainment business. A former concert promoter, artist manager and independent label founder, she has led digital strategy at 19 Entertainment and Cooking Vinyl. She writes for Music Business Worldwide and speaks regularly on music, technology and commercial innovation.
Information for mentees:
- In order to book a session with one of our mentors, please download the SXSW London app.
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.