What happens when we measure success in lives changed rather than revenue? And how do you transform complex scientific research into something a person can actually feel? CIIIC closes the day with artists, scientists and investors who are rethinking what value creation means when the goal isn't a return.
Thijs Bierstekeropens with a keynote on translating real-time data into immersive experiences that make complex issues understandable, urgent and actionable. He's then joined by Robin Coopsand Dagmar van Ravenswaay Claasen for a panel discussion.
Robin Coopsexplores who really controls immersive experiences—the audience, the creator, or the system—using participatory and AI-driven examples where audiences shape narrative, sound, and outcomes. He shows how such technologies make authorship and power felt, especially as systems start to co-create or anticipate behavior, and urges designs where control is negotiated, not fixed.
Dagmar van Ravenswaay Claasenargues for measuring value by impact, not just profit, proposing models that link success to positive societal outcomes and the SDGs. She asks whether creative and tech practices can scale to improve millions of lives and what that shift means for creators, companies, and investors.
Moderated byMuki Kulhan(WIIT UK Ambassador)
A fitting end to a day that started with the same question: what is all this actually for?