The mission of the CCE is to be a secure and trusted marketplace that connects UK creative and cultural content owners with data consumers - at scale and in a fair value exchange - thereby enabling innovation, growth, and value creation in the creative sector and beyond.
The Creative Content Exchange is a UK government-backed initiative that aims to bring together UK-based creative content owners and businesses looking to use the wealth and range of digital assets the UK’s cultural institutions hold in their collections and archives.
In June 2025, the UK Government published the Creative Industries Sector Plan, setting out their vision for the UK creative sector and making a commitment to establishing a Creative Content Exchange (CCE).
The intention is for the CCE to be a trusted marketplace enabling access and licensing to digitised cultural and creative assets held by the UK’s cultural institutions and organisations. To test the proof of concept behind the CCE, the Natural History Museum (NHM) in collaboration with UK Research and Innovation (UKRI) and the Department for Culture, Media, and Sport (DCMS) organised a small, closed pilot to build a platform and test the market. As part of this, options for procuring a complete platform solution to house the CCE for the duration of the pilot was undertaken and which was awarded in early 2026.
Attendees can expect to learn more about the CCE project and what we are trying to achieve, the incredible cultural brands we are working with and even a live demo of the BETA platform.