Fiona Collins

Fiona Collins is a Principal at Amazon Fashion & Sports in Europe, where she is part of the new business development team driving growth across the region. Over more than five years at one of the world's most influential and customer-centric companies, she has been at the centre of how the business builds relationships with fashion and sports brands and the industry as a whole, navigating the balance between scale and curation, technology and creativity, and what it means to grow a brand in an era of infinite choice. Before Amazon, Fiona spent over two decades in senior communications and leadership roles across fashion, retail and publishing, including positions at Tommy Hilfiger, AllSaints, Gap Inc., and Hearst Magazines. Her career spans agency, in-house and editorial, giving her a distinctive perspective on how the relationship between brands, media and commerce has fundamentally shifted, and where it is heading next.