Florian Rootis part of the worldwide Leadership Team for Dentsu Lab, curates partnerships with clients, partners and organisations to create innovations that don't just win awards, but change lives. He performs a critical role in building trust and commitment across clients that moves innovation forward. His work includes multiple Cannes Lions Grand Prix winners: I Will Always Be Me (2022), a voice banking initiative giving people with motor neuron disease a way to preserve their voice before losing it, and Dove's Real Beauty Prompt Playbook (2025), which challenged AI-generated beauty standards by training algorithms on inclusive representations of real people.
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