IAB UK is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. We represent almost 300 businesses across the digital advertising industry - including media owners, media agencies, ad tech, platforms and publishers. IAB UK is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. We represent almost 300 businesses across the digital advertising industry - including media owners, media agencies, ad tech, platforms and publisher