Jasmine leads on the global digital strategy, bringing the content and commercial arms together, with ultimate responsibility for driving audience and bottom-line growth for BBC Studio’s digital brands. Jasmine has led the digital team since 2019, under her leadership the team has grown their digital footprint, delivered an award-winning content strategy, and increased their revenues by 54%. An award-winning digital specialist, she has over 15 years’ experience in London and New York both in-house and agency side working with blue chip brands such as The New York Times, Hulu, Revlon, Mars, Sky, A-B InBev, British Airways and BT. Her projects have seen award wins at Cannes Lions, AdWeek and the Shorty Awards. She has substantial experience driving digital transformation and developing brands’ digital footprint, focusing on relevance, reach and revenues.
As SVP, Digital, Jasmine Dawson leads digital strategy and drives growth for digital brands at BBCS including Bluey and Doctor Who. With 15 years of experience, she has worked with top brands and won multiple awards and expanded BBCS digital presence globally.
Jasmine’s recent speaking engagements include the Cannes Lions main stage alongside comedian, writer and presenter, Amelia Dimoldenberg, at a keynote at MIPCOM with thought leader Evan Shapiro and YouTube’s Pedro Pina, at Edinburgh TV Festival and the Financial Times’ Business of Hollywood.