Joeri Bakkeris Managing Director at Dentsu Creative Amsterdam and part of the worldwide Leadership Team for Dentsu Lab. He works at the intersection of creativity, technology and business, building teams across brand, experience, tech and AI that turn ambitious ideas into platforms, prototypes and brand worlds.
As one of the driving forces behind Dentsu Lab Amsterdam and its global growth, Joeri champions a hands on innovation model built around working proof over theatre. His focus is simple: fewer decks, more prototypes, experiences and cultural interventions that help clients move forward.