Mentor Session: Turning creative vision into commercial value
Katrina Larkin is a highly creative and commercial entrepreneur who co-founded The Big Chill Festival and Fora workspaces. She advises influential brands across entertainment, retail, property and hospitality. She has led major partnerships with cultural institutions, global brands and media organisations, aligning creativity with growth. Attendees can speak with her about monetising ideas, building strategic partnerships, experiential brand strategy, sponsorship models, and creating platforms that attract audiences, talent and investment.