Liseli Sitaliis a Zambian-Scottish partnerships and commercial strategy leader specialising in building culturally relevant brands through athlete partnerships and global sponsorship platforms.
With over 15 years’ experience across organisations including Expedia Group, Scuderia Ferrari F1, Under Armour, The Wall Street Journal, DAZN and Sky Sports, she has shaped and led partnership strategies that elevate brand positioning, unlock new commercial opportunities and drive long-term value across international markets.