Michael Rocha-Keys

Michael Rocha-Keys has carved out a career spanning continents, industries and some of the biggest names in global football. Born in the UK to a British father and Brazilian mother, his upbringing between London and Brazil placed football at the centre of his identity from an early age, a passion which has been the foundation of his career.

Through EMW Global, Michael has delivered major partnerships from the East to the West for commercial brands and rights holders including the AFA and the Brazilian National team as well as legendary athletes including Lionel Messi, Olivier Giroud and Neymar. With offices in London, Shanghai, Hong Kong, Dubai, Sao Paulo, and Rio, EMW Global covers key strategic markets with the scale of a global agency, but with a local touch through authentic storytelling, creative campaigns and activations and commercially strong partnerships.