Passionate about purposeful brand building, I am a marketing leader with 20 years of global experience in the lifestyle and luxury fashion industry. As SVP of Marketing at KARL LAGERFELD, I oversee global marketing and lead initiatives to create premium, memorable, and impactful brand experiences that inspire consumers and drive growth.
In addition to marketing, I oversee impact initiatives, ensuring the brand continues to evolve responsibly and remain relevant for the future. I am particularly interested in how innovation and emerging technologies can shape forward-thinking strategies and elevate brand experiences.
I had the privilege of working closely with Karl Lagerfeld for nearly a decade—an experience that deeply influenced my perspective on creativity, leadership, and building lasting brand legacies. My leadership style fosters a collaborative and respectful environment, guided by clear values.