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Naomi Naylor

Head of Marketing

Southbank Centre

Mentor session:Building a Career in Arts Marketing

Naomi Naylor is Head of Marketing at the Southbank Centre, leading campaigns for more than 1,000 events annually across music, dance, theatre, comedy, literature, and visual arts. With over 20 years experience in the cultural sector, she has built a career shaping impactful brands, delivering audience-focused campaigns, and leading high-performing teams. Attendees can speak with her about building a career in arts marketing, creating campaigns on limited budgets, growing audiences, and developing the skills to succeed as a marketer.


Information for mentees:

  • Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
  • If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
  • We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.

United Kingdom