Nick Payman

Nick Payman leads the Guinness brand and marketing strategy, overseeing the continued growth of Britain’s No.1 beer. He also shapes Guinness’s role in sport through flagship partnerships with the Guinness Six Nations and the Premier League. Creators are now central to these cultural drivers, acting as brand-building accelerators. Over a decade at Diageo, Nick has held global, marketing and customer roles, and previously worked at Arsenal FC. He is (despite this) a lifelong Spurs fan.