Rebecca Sykes

Rebecca Sykes is a partner at The Brandtech Group, and leads the group’s emerging technology practice. Bekki has overseen the implementation of Gen AI at every step of the creative process. Creating enterprise-aligned solutions for legal, bias mitigation, excellence in delivery and the scale up of Gen AI deployment via The Brandtech Group’s 2023 acquisition of Gen AI creative platform Pencil; satisfying enterprise companies’ advanced requirements in terms of brand safety, data security and brand-unique execution. Bekki is a trusted partner and advisor to leading organisations including Unilever, Diageo and L’Oreal.