Now in its 36th year, the Saatchi & Saatchi New Creators’ Showcase presents a curated line-up of emerging creator talent from around the world. Featuring non-commercial work across filmmaking, animation, advertising and beyond, the showcase highlights new voices in motion and offers a platform for creators to be seen and discovered by the industry.
Under the 2026 theme “What defines a creator?”, Saatchi & Saatchi's Chief Creative Officer, Franki Goodwin, explores how creative boundaries have dissolved. Today’s creators are no longer “crossing over,” but blending makership, movies, music and marketing in new ways - reshaping talent, media formats and IP, and redefining collaboration itself.
This year also introduces a dedicated live music showcase, featuring emerging artists interested in working across commercial and creative projects. Alongside the performances, there will be a structured networking session aimed at connecting new talent with decision makers from the agency, production and music industries.