Sarah Parsonage

One Question was founded by Sarah Parsonage in 2016, shaped by her relentless curiosity and a unique ability to see patterns others miss. Sarah’s skill lies in joining dots across industries, markets, and disciplines, distilling our biggest challenges into a single question that opens up new ways of thinking and identifying the common thread. With a background in media and publishing and a former Managing Director, Sarah has spent over a decade working with leaders, businesses, and institutions to turn their biggest challenges into questions worth exploring. Her work is guided by the belief that by understanding our challenges across different contexts, new markets, unfamiliar industries, and unexpected voices, we discover opportunities we’d never see by looking only at what we know. A former MD, Sarah also hosts the One Question podcast writes on Substack every week and has a passion for everything Italian.