Guinness’ cultural presence is anchored by its Premier League and Six Nations partnerships — moments where fandom, ritual and national conversation collide. The brand is now building an ecosystem of creators, live experiences and passionate communities. to bring these sports to life.
Nick. Emma and creator John Nellis, to share how they are expanding on their traditional remit with brands, and platforms to feed their fandoms.
Learn the new metrics of brand building with Creators, and why all marketers need to look at how the shift in channel engagement can’t be ignored for growth.