Steven Lacey

Steven Lacey is the founder and Managing Director of The Outsiders, a cultural insight agency he established in 2016, specialising in behavioural change research, hard-to-reach audiences, and understanding cultural undercurrents in the UK and globally. A foresight specialist, commercial anthropologist and strategist, Steven has extensive experience advising governments, opposition parties, global brands and international advertising agencies. He has worked across more than 60 markets and with clients including the Home Office, Mars, Bodyform, and the award-winning 'This Girl Can' campaign.

 Steven is one of the UK's leading research voices on the far right, populism and disinformation, and is the co-author of ‘The Missing Men’ research paper.