The Athlete Brand Economy

In our session we’ll showcase how x+y’s proprietary data is uncovering the gap between athlete visibility (VIE score) and how well they are monetising the opportunity (EQV score). Our recent report showcases the athletes that are maximising the opportunity, and who’s leaving value on the table. Emile Heskey will provide his perspective on the shifting narrative of the athlete brand and provide real-world examples of how he’s helping his sons Jaden and Reigan to understand their value as they build their own professional careers.