From brainwave communication to rewriting the landscape of innovation partnerships. A conversation with Florian Root and Joeri Bakker of Dentsu Lab on where to look for opportunities to maximise the potential of your innovation.
These two are no strangers to rethinking how industries operate, and building valuable innovations for humanity. Always looking for opportunities to create projects that didn’t exist before someone decided they should.
Florian Root and Joeri Bakker of Dentsu Lab don't talk about innovation in the abstract. They talk about what it actually takes: the right partnerships, the right timing, and the discipline to stay focused on human need when the technology wants to be the story.