Ever wondered how to get more of the content you love, for free? Join Rakuten TV CEO, Cédric Dufour, and Lucy Halliday, VP International Business Development for AMC Networks in this short, focused on-stage conversation to discover how FAST (Free-Ad-supported Streaming TV) channels are offering an exciting new world of entertainment choices without a subscription.
This session will look at FAST in practice: why broadcasters are moving into FAST now, what actually performs with audiences, and how data led distribution partnerships are changing the rules.
Drawing on Rakuten TV’s FAST platform experience across Europe and AMCNI UK’s FAST launches across TRUE CRIME and AMC branded channels, the discussion explores how premium, IPled factual content reaches broader, younger audiences, and why FAST is proving additive rather than cannibalistic for traditional broadcasters.
With exclusive insights from new research along with selected audience data from Rakuten TV, the session offers a clear, consumer friendly snapshot of how free streaming is expanding reach, driving discovery and opening up new opportunities for content owners.