Panel 2: Beyond The Controller: Games as Multimedia Entertainment With the likes of Minecraft, Super Mario, and The Last of Us seeing huge success on the big and small screens, investors, studios and broader media really are opening their eyes to the potential of games. But what is behind a successful transition of games into areas like cinema, TV, music, books, and live events? We’ll explore what works, what often goes wrong, and how to get it right.
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