Join Ben Cooper to explore how powerful storytelling grows audiences and turns creative ideas into real impact. Drawing on his experience as Controller of BBC Radio 1, 1Xtra and Asian Network, and Chief Content Officer at Bauer Media Audio, he shares insights from working across artists, audiences and advertisers. Discuss creating memorable narratives across audio, visual and social platforms, and learn practical approaches to making ambitious ideas resonate and deliver meaningful results.
Information for mentees:
- In order to book a session with one of our mentors, please download the SXSW London app.
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.