Join Mimi Turner, Head of Marketplace Innovation at LinkedIn, as she explores how AI is reshaping consideration and what it takes for brands to show up in the conversations buyers are already having. Drawing on LinkedIn and Bain & Company’s Buyability research, this session will reveal the signals that influence both AI systems and buying groups, and why discoverability, credibility, expertise, and buyer confidence are emerging as the new drivers of growth in an AI-powered world.
83 Rivington Street (Arch 3)
June 4, 2026, 2:00 - 2:30 PM