Callum Johnson is an artist manager and strategic consultant across music and tech. His management roster includes Ashaine White (Marshall Records), Antigoni (Eurovision 2026) and looms. (lo & behold), overseeing artist development, business management, commercial strategy and international growth. He also works at the intersection of commercial partnerships, developing a membership club for companies across entertainment and travel. He supports emerging and established talent while building bridges between music and high-growth sectors.
Information for mentees:
- In order to book a session with one of our mentors, please download the SXSW London app.
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.