This session will explore the importance of footballers recognizing themselves as brands, with influence extending beyond the pitch. Every player, not just global stars, has the potential to leverage their brand for additional revenue and post-playing career opportunities. The use of AI, digital technology, and data plays a crucial role in brand development, yet many players and their agents haven't tapped into this. With the ongoing class action lawsuit, Project Red Card, involving 400 players and the Premier League, this panel will discuss the impact of data access and its potential to reshape the future for footballers worldwide.