Mimi The Music Blogger is a London-based music journalist, host and analyst covering UK and global music culture. She has written for Complex UK, Clash, Dazed, Red Bull Music and Mixtape Madness, and contributed to BBC Radio 1Xtra. She has appeared on panels for Apple Music, Amazon Music and JBL. She won Journalist of the Year at the Young Music Boss Awards in 2022 and 2023 and was named to the Dazed 100 in 2023. Since 2025, she has worked as a Creative Strategist at Ogilvy, bridging media and brand strategy with cultural precision.
Information for mentees:
- In order to book a session with one of our mentors, please download the SXSW London app.
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.