Audiences have never been harder to reach or more desperate for something real. As attention fragments and digital noise grows, the smartest brands are pouring budget back into live experience. But what separates an experience people post about from one they actually remember?
This session unpacks the state of experiential marketing: what's working now, what's tired, and where it goes next. From global brand activations to grassroots cultural moments, we'll explore why physical presence is having its moment again, and what it takes to make audiences genuinely feel something.
This session is part of NL House — where Dutch ambition meets a global audience on June 3 at SXSW London. For the full overview of sessions and experiences, visit NL House on Luma. (Non-badge holders can apply for entry by signing up via the Luma website)