Bike Shed Moto Co (Arch 3)

June 3, 2026, 10:00 - 11:00 AM

NL Lounge Pitch Session 1

Presented by ROM Utrecht Region and the Embassy of the Kingdom of the Netherlands in London, this pitch session will showcase four innovative Dutch startups at the forefront of emerging technology and entrepreneurship.Discover cutting-edge ideas, connect with founders, and explore opportunities for collaboration between the Dutch and international innovation ecosystems. Followed by more in-personal demo's after the pitches. 

Join us for short presentations and a live Q&A with the following four Dutch startups.

  • Hosted by: Berend Casper, ROM Utrecht Region
  • Sander van der Kolk, Co-founder Jamr — A live music discovery app for concerts and festivals, helping fans find local shows, follow artists, and plan nights out with friends.
  • Thies Godding, Brand & Business Developer Boldly-XR — An XR studio creating immersive experiences across VR, AR, and interactive installations for brands, education and events.
  • Kees van Dorp, Founder & CEO, and Ragna Hes, Co-Founder & CCO Instama — An AI-powered marketing platform that turns brand strategy into on-brand content, helping companies produce faster without losing their identity.
  • Holger Schwedt, Co-founder & Inge Zoet Project manager Persona 3D — A media studio using real-time game technology to create emotionally compelling digital characters and live experiences at the crossroads of entertainment, music, and events.

This session is part of NL House — where Dutch ambition meets a global audience on June 3 at SXSW London. For the full overview of sessions and experiences, visit NL House on Luma. Non-badge holders can apply for entry by signing up via the Luma website.