Social media isn't social anymore. The actual social part; the gossip, the plans, the group chat in-jokes, moved behind closed doors into DMs. What's left in the feed is entertainment, full stop.
You've spent the last year hearing the symptoms: YouTube is the new TV, vertical series own Instagram, streamers are everywhere. In ten minutes, Dan Salkey explains the shift underneath all of it; which brands and creators moved fastest, and why they're the ones laughing all the way to the bank whilst everyone else is paying through the nose for attention that used to be ‘free’.
It's backed by his company Small World's proprietary research linking entertainment value directly to revenue and funnel lift. You’ll get an exclusive copy at the end of the remarks.
A true crash course in how attention actually works now. So: entertain, or die?