Rob McGee is a booking agent and newly appointed Head of New Music at One Fiinix Live. Alongside representing artists including flipturn, Goldie Boutilier, Karen Dió, Sweet Pill and Dinosaur Pile Up, he now leads the agency's A&R operations, formalising artist discovery, expanding the new music database, and driving strategy around showcase festivals and conferences. Through this dual role, he builds innovative live strategies for developing and established artists while shaping the future of the agency's roster.
Information for mentees:
- In order to book a session with one of our mentors, please download the SXSW London app.
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.