Join Rival for an intimate, high-energy roundtable exploring the principles and practices of successful challenger brands. Drawing on Rival's proprietary research across thousands of hours with the world's most disruptive marketers we'll unpack the three core pillars that define every great challenger brand: relevance, talkability, and differentiation. The session will open with a short framing from Rival CEO Eric Fulwiler setting the scene with a sharp take on the macro forces reshaping how brands compete for attention today. From there, we’ll have one, group conversation about the myths and realities of shaping the most effective brands in the world and how you can apply that thinking to your own brand.
Conference Roundtables at Truman Brewery's Half Press Room (Table 1)
June 2, 2026, 2:45 - 3:45 PM