In this roundtable, we’ll unpack why experience measurement is broken and explore more effective, emotionally aware ways to understand what truly drives impact. Drawing on Spikes’ “Excitement Points” methodology and a database of over 750,000 datapoints, we’ll look at the small number of emotionally resonant interactions that create disproportionate value for brands, and why they are so often missed by standard KPIs.
This will be a practical, conversational session. We’ll share real-world challenges, compare approaches, and discuss concrete ways to embed emotion into experience strategies and measurement frameworks that marketers can actually use.
Information for attendees:
- Book a roundtable session via the RSVP function on our app.
- Please arrive 5 minutes early to check in for the roundtable session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.