Scaling the Next Wave of Creative Industry Giants

The session will explore how the UK can better connect innovation, industry demand, and commercial opportunity to scale the next generation of globally significant creative companies. Gary Cutts will introduce Innovate UK’s strategic direction and the emerging “Next Wave” approach, before moving into a conversation with a leading industry voice from the creative economy on how challenge-led innovation, partnerships, and new routes to market can help ambitious creative SMEs grow and compete globally.