We’ve been sold a lie: create more content and you’ll win. Yet the vast majority of content today doesn’t land, let alone lead. In a world obsessed with views, clicks, and followers, we’ve lost sight of what content was meant to do: spark curiosity, build trust, and drive results. Neil Patel challenges the metrics-first mindset and introduces a new framework for content that’s not just discoverable, but unforgettable. This session is a wake-up call for creators, marketers, and brands ready to trade shallow reach for real resonance. It’s time to stop optimizing for clicks and start creating for connection.