Sport is no longer just watched — it’s measured, tracked, predicted, and optimized in real time. From fantasy leagues and betting markets to player metrics, AI-driven performance analysis, and second-screen experiences, data has transformed how fans engage with sport globally.
This session explores how analytics turned fandom into obsession, why modern audiences crave deeper statistical storytelling, and how leagues, clubs, broadcasters, and tech platforms are using data to globalize sports culture at unprecedented scale. As sport becomes increasingly digital, personalized, and predictive, what happens to emotion, tribalism, and the human side of the game?