An exclusive roundtable hosted by LinkedIn in partnership with SXSW London and the Advertising Association
As technology, buyer behaviour and global market dynamics continue to evolve, the role of the CMO is changing rapidly. Marketing leaders are navigating increasing pressure to drive commercial growth, build culturally relevant brands, adapt to AI and LLM-driven change, and rethink how they work with agencies and creative partners in a more competitive landscape.
This private roundtable will bring together CMOs, senior brand leaders and agency executives to explore how expectations of marketing leadership are evolving, what brands now value most from creative and strategic partners, and what will define commercially successful brands and businesses in the years ahead.
The discussion will explore themes emerging across international markets, including shifting growth opportunities, changing client expectations, AI and automation, how brands are discovered and trusted in an era of LLMs and AI-powered search, cultural influence, and the growing importance of creativity and commercial effectiveness working together.
As traditional marketing signals, discovery models and operating structures continue to shift, the conversation will examine how leaders are adapting strategy, measurement, partnerships and organisational priorities in response to a rapidly changing marketing landscape.