Last year, SILVERSIDE AI helped Coca-Cola reimagine its iconic “Holidays Are Coming” campaign as a fully AI-generated film — a cultural flashpoint that sparked both fascination and debate across the advertising industry. Now, Johnny Rohrbach, co-founder of independent AI innovation lab SILVERSIDE, joins Hannah Bowler, The Subthread, for a candid conversation about what that moment revealed: AI isn’t a future trend anymore, it’s already reshaping how brands create, produce, and tell stories.
From global campaigns for Coca-Cola and LVMH to entirely new creative workflows, this session explores how AI is transforming the economics and craft of advertising while raising bigger questions around originality, authorship, and human taste. As content becomes infinite and production barriers disappear, what will separate meaningful creative work from everything else?