When Ice Cream Takes a Stand

Truman Brewery (SXSW London Stage)

June 1, 2026, 4:40 - 5:15 PM

When Ice Cream Takes a Stand

What happens when a brand decides to speak up? Ben Cohen, Co-founder of Ben & Jerry’s, explores the intersection of business, activism, and social responsibility. In this conversation, Cohen shares why companies can’t stay neutral in today’s world and how values-driven leadership can influence politics, culture, and the next generation of entrepreneurs.ii